Thanks for your suggestions. We're working hard to get better every day. There is obviously a lot of work left for us to do, but that's what helps us jump out of bed every morning.
I agree short quotes, clips and photos are fun. But it's not where "it's at." I think Twitter already won that battle.
I disagree completely with your description of longform blogs. You're focusing on what's cool at the cost of what is essential.