If it at least amplifies awareness in the general public about the problem, it's done it's job.
The problems that face us will not be solved by siloing ourselves away from views we disagree with. It might take more effort to filter out bullshit in our current age, but if we're not even aware of the bullshit someone else is feeding off, how are we going to combat it? We need to bring more people into public debate, not isolate them.
Also, confidence in the press is at an all time low, so there is already awareness. [1]
1. http://www.gallup.com/poll/192665/americans-confidence-newsp...