Lots of middle-aged folks now will have grown up with their only idea of the union as being the lazy teamster who does nothing all day except file grievances, or the fabled electrician who won't plug in your power cord at a trade show because it's someone else's job.
And the kinds of people who're going in for these jobs at Walmart probably aren't the most educated to begin with, so watching a video that confirms the biases they've picked up from popular media, well, that's probably a pretty effective tactic on Walmart's part.
This is all not to say that unions in the US are blameless. They could surely learn a lot from the way unions operate throughout Europe.
There's been corruption, greed, and mismanagement in the big unions, just like every big organization (especially big American organizations; something in our cultural DNA seems to make us prone to graft), but us workers still absolutely need them or something like them to keep up the good fight.
(and of course other stuff, but I've seen both ends of it. I also don't give the UAW a lot of credit for tiering their recent agreements: http://www.detroitnews.com/story/business/autos/general-moto... It's almost literally "got mine".)
So they have largely buried the hatchet but it is the only place in the world that WalMart tolerates unions.
Or have had the actual experience of not being allowed to plug in your own electrical cord at a trade show and blaming in on the union - which is probably right. I'm not saying unions are all bad but in the US ones don't have a good track record.
When the AFL-CIO asks for an exemption to the $15 minimum wage it doesn't help their image. https://www.theguardian.com/us-news/2016/apr/12/los-angeles-...
But I've heard about that rigid union electrician since I was a teenager (and wandered, starry-eyed, around my first trade show). 20+ years later, the story never matched up with reality for me.
But yeah, American unions often have a lousy track record. Better than nothing, though. I wish they'd make a comeback.
While in grad school, the heater in our lab was out during a cold-ass New York winter. We put in work requests for weeks, and no repairs were ever made. A fellow grad student finally got fed up, looked up the plans to the heater online, and figured out how to fix it on his own. Months later (it is spring time now) someone from facilities shows up, goes into a fit that someone non-union fixed the heater, and the fellow grad student got into some shit from the department and the deans office. Yes, this is anecdotal, but negative interactions with unions are a real thing.
Edit: Also, the most vocal opponent of the smoking ban on campus was from one of the service worker unions.
Of course, it's inexcusable for repair work to take so long.
http://www.oregonlive.com/business/index.ssf/2015/02/what_th...
These are real people hurting due to the so-called fabled union demonizations.
According to that article, the problems didn't begin with the who's-allowed-to-plug/unplug. They were structural and systemic, and had to do with the port being mismanaged as much as the unions agitating for their workers.
So, I'm not entirely sure why you're saying it's about plugging and unplugging refrigeration units.
But, also interestingly, they lost Hanjin, and a mere year later, Hanjin's bankrupt. There was a lot of press a few months ago about container ships being stranded, etc.
Yes, it was an amalgamation of things. Management was not blameless but neither were the unions. And now, thousands of businesses are hurt. The work slowdown was a major contributing factor, and whether or not the slowdown was morally justified is outside the scope of this argument. The slowdown had a causal relationship with losing container service to Portland.
More recent article: http://www.wsj.com/articles/port-of-portland-loses-last-cont...
One point, though, although I'm not sure how to interpret this, is that the original author (Nassauer) is linked at the bottom of the foxbusiness piece.