"Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires." - Steinbeck
The dream of life-changing remuneration motivated the soldiers to fight, meanwhile the British seldom, if ever, had to pay out.
NOTE: I cannot remember where I heard this and a quick check for a citation failed me. If anyone could verify (perhaps it wasn't the British and Indian...) please do!
https://en.wikiquote.org/wiki/John_Steinbeck#Disputed
> "John Steinbeck once said that socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires", Wright, Ronald (2004). A Short History of Progress. Toronto: Anansi Press. pp. 124.