> massive profits.
Wal-Mart's profit margin is about 5%.
Wal-Mart's profit margin is about 5%.
That is to say, Walmart purposely aims to undercut the competition on price and to save people money. If they deviated a bit from that mantra they could surely increase their profit margins. Especially in areas where they are now the main purveyor of goods after they've driven out the competition.