Why? By the sound of it they are totally fraudulent. The CEO invited people to steal his identity to promote his company, it was stolen 13 times[0]. They have repeatedly been fined by the FTC for lying about the effectiveness of their product totaling $112m, with the FTC chairman saying:
"the protection they provided left such a large hole ... that you could drive that truck through it."
and they
"falsely advertised that it protected consumers’ sensitive data".
[0] https://web.archive.org/web/20100521030228/http://www.wired....