He said them in jest, and the audience didn't react in horror the way the original clickbait said they did, as proven by recordings. It was pure projection and misrepresentation on the author's part, and everyone else listened and believed and ran with it.

It was also false, horrific and libellous, and he did lose his job over it. Just because the stick used to beat people with was misogyny instead of cheese pizza, doesn't make the act of spreading false information any less despicable.

Edit: BTW, the fact that our media is now staffed by people who are utterly unable to separate their subjective experience from objective reality should seriously worry you. It should also make you reconsider anything you've heard about what's going on in culture wars online and offline, because I guarantee you, the people covering it do not have the statistical and digital literacy to accurately gauge the size and nature of things.