Silicone Valley companies wield too much power when it comes to these sorts of things. This is just another example of this, if they don't self regulate there will be laws that regulate them.
Google was banning people's email and their entire digital life because of buying multiple pixel phones. This is an unrelated issue but they took it upon themselves to just use their unlimited power to screw people. It's like your electricity company shutting off your heat because you didn't pay for some stove, if they sold both things.
These companies would so themseves a lot of justice by setting up a this party group that manages hear abuses and is impartial.