This is certainly a promising sign. A few years back I consulted for a company trying to make a push into the Indian market and the payments piece pretty much killed us. Dealing with HDFC became a daily nightmare and the amount of bureaucracy and red tape involved was soul-destroying. Based on my (very) limited knowledge of Indian payments, my guess is HDFC probably still sits behind these new solutions but if they can somehow streamline the process and shield customers from most of the BS I really hope they flourish.