> We see and also personally observe how coding tests do not effectively measure a persons analytical skills

I'm not convinced of this. It's not a perfect system but a well-orchestrated coding test is a great indicator of performance. In fact I think that's a huge pain point when hiring for a soft-skill oriented role -- it's very difficult to judge candidates until they've spent ~6 months on the job.

So what do established companies do? They rely very heavily on pedigree and experience. Coding interviews suck but I think they're necessary for meritocratic hiring. Plus, most of the complaints I see here are the result of poorly conducting programming interviews, not necessarily programming interviews as a concept.