This story is fascinating to me. I also run a couple of these "wordpress" informational type sites, but never in my dream did I thought about publishing fake news to make money.
Too bad I was not smart enough to get into this business.
I wish he would be more honest about it. I am pretty sure he's just doing it for the money. I don't blame him. That's good money.
The moral and ethical dilemma of it is kinda murky. Is it really his fault people are so stupid?