My filter for writing it down is simply if an idea represents an actual problem that a real person is facing. In other words, I don't write down an idea that I simply think it's cool, but when I hear about someone facing a real problem.
- Identify an unmet business, social or consumer need
- Why the need was not already being met?
- Can you assemble the competencies to solve the need?
- Can you get the resources to bring the product/service to the market?
Disclaimer: Those are my notes from a great presentation by Antony Awaida: http://www.startleap.com/
2) Ask: "which one addresses the most user pain?"
3) Do that one.
4) Put the leftover ideas in a "maybe later" pile.
5) To maintain focus, any new ideas that come along should also go into the "maybe later" pile.
6) Profit! ;)
You don't think this is the right approach?