Why would that product be better than the current generation of "sous vide" products, which can clip onto any pot or cambro?
They are fundamentally different cooking techniques. Immersion cooking, "sous vide", is cooking food in a sealed bag in a water bath.
"instant pot" are more like smart cockpot/pressure cookers where the food is contained a pressurized (sometimes) vessel in air.
Which is better depends on the type of food and cooking technique you wish to utilize.
I get what I can do with a pressure cooker that I can't do with a circulator.
I do not get what I can do with an unpressurized "smart crock pot" that I can't do with a circulator.
Also, the pressure vessel means you can go to water temps above 100C. Not sure if that's a useful/interesting range for most ingredients, but some creative souls might find a use for it.