You may also want to check out figure 2 of this paper which further illustrates the relationship between a statistical hypothesis and the research hypothesis:
http://rhowell.ba.ttu.edu/Meehl1.pdf
is the author using a null value to inform this perception?
Clearly he doesn't think it had exactly zero effect, since it affected him!
"Estimating parameters from sample" (on the right) would be his observation that there was little discernible effect. Thinking that 1000 reprints of the paper would have a larger effect on practice would more correspond to "theory" (on the left), although that is a pretty vague one.