Case in point are the incredible studies by the folks at Johns Hopkins on Psilocybin. They're not feeding people hallucinogenic mushrooms, they're giving them controlled doses of manufactured psilosybin. Incredible studies, very interesting in all ways, but the news headline is almost always some shitty pun or stupid jab about 'shrooms or "trippy" or "far out" which immediately demeans the research in the readers mind.
This usually continues through the text. The author will describe the study, effects, results, etc. then punctuate it with some dumb line about it being groovy. Makes it embarassing to be associated with the results when we could be looking at some truly breakthrough approaches to therapy and who knows what else.