Checkpoint has been notorious for this kind of exaggerated marketing, especially within the past few years. My theory is that their security appliance line has been suffering due to superior competitors (source: personal experience; could be wrong without global sales numbers), so I think they're trying to get their name back in people's minds.

This research is definitely good and beneficial, but yes, it's threat intelligence research, not vulnerability research or any sort of revelation. Definitely not deserving of a logo.