The Cable-Cutting Dream Is Kind of a Myth
wsj.com
wsj.com
A smart cable company will view themselves as an ISP who is also a TV service rather than a TV service who is also an ISP.
I haven't had cable TV service for years. I generally abhorred most content on cable TV, even on the "cerebral" channels. NatGeo, Discovery, and History all went toward more "reality" programming. I found myself watching PBS more and more. I don't have a local PBS affiliate that I can get over the air, so I got a small Ku-band FTA satellite dish and pull in a PBS feed that way [it doubled as an Outernet receiver dish]. (Though much of PBS' content is also available online for free.) Other than the occasional free streaming documentary, I just don't watch TV and save about $50-60 a month. [I did put an antenna in my attic so I could watch the Olympics, but even then I found streaming them online was still a better experience. Because, my god, the commercials!]
Also, here's a non-paywall version of the story: http://news.morningstar.com/all/dow-jones/us-markets/2016113...
I think the only real losers with cord cutting are people who like sports, as they all refuse to get with the times and have ridiculous region locking on all of their content. Luckily I do not suffer from the affliction...
It's equivalent to buying cable packages where you spend money on a bundle engineered to have only 20% of what you want. The only difference is that it's all video-on-demand now.
And ad free, or pretty much (HBO sometimes has a minute of ads before episodes, at least those are sometimes worth watching. That's how I found about westworld, for example).
I'd buy cable if it was ad free (and cheaper).
Right now I have netflix, hulu plus, amazon prime (+ motortrend for 5 bucks), hbo now, and nhl gamecenter. It's not cheap, and it's not the best experience going through apps. It's still better than ads.
What I do is I have the "basic" TV + internet package, as that's actually cheaper bundled than getting internet by itself. I have no ESPN, HBO, etc.
I do miss some sports but I catch most games I care about on the radio or online. And the really big games are still usually on "broadcast" channels which I get on my minimal TV package.
I've heard this before, and on the surface seems like it's probably skewing a lot of the numbers (making the number of cable TV subscribers artificially higher than it otherwise would be).
At the same time, you, like many others, do have it hooked up to your TV, and you watch it at least occasionally. Despite the bundle being cheaper, you still are by all metrics a legit cable TV subscriber.
The big question is if it wasn't cheaper, would you still have cable TV? If it was $1 more to get TV vs just internet, would you do it, and at what point does it become too expensive?
For me the answer is no. I do watch TV occasionally (but often go weeks or months without; I think the last "TV" I watched was the World Series) but the vast majority of what I watch is on Netflix, Amazon Prime Video, or YouTube or other online. If internet-only were cheaper that's what I would get. I might consider getting a rooftop antenna for broadcast network TV, but probably wouldn't bother.
I used to have the basic internet + TV package because it was $10 cheaper than the standalone internet option, and I literally never plugged in the TV equipment.
Source: worked a summer during college for a cable company, trying to appease thousands of pissed off customers.
Most of them have never gotten in the linear TV habit, they prefer to watch Youtube and don't have the attention span to sit through a commercial break.
10 years from now, cable TV is d00med.
The new TCM-Criterion streaming service gets us one step closer to not needing the cable tv service any more.
I have a $30/mo Internet bill and a $30/mo phone bill. Both get me unlimited Internet at good bandwidth, so I just watch a metric ton of YouTube, Twitch, etc. I've never had any other monthly telecom service.
idk about internet, "good bandwidth" in my area is >>$50. Probably depends on where you are and what your definition of good bandwidth is.
To be fair mobile is unlimited up to 6GB then throttled back to what seems to be about 4 or 5mbit download. I hit that cap only once when I was away from home for a week and used it as a constant hotspot.
My only choice for internet in my houses (residence and holiday house) is Comcast. For both, it's cheaper to subscribe to an internet+TV deal than internet alone. I just taped the cablecard to my modem for when I cancel service. ut I'm sure I count as a subscriber.
Interestingly the vacation house has been selected as a Nielsen home. But since there's no TV the rep has told me they won't count me. Every couple of months though I get a request to have my TV usage tracked. I'm sure ignoring non-TV watchers helps them give encouraging stats to their customers by reducing the denominator!
It comes down to this. Which would you rather spend your money on? Live TV which you have to use a DVR to watch at leisure, and even then you are limited to only that which is currently being aired; or on-demand streaming, where you can choose exactly what to watch, when to watch it, without filling up a DVR, skipping through commercials, etc.
Not only do I pay for Netflix, HBO Now, Starz, Showtime, and Amazon Prime. I also purchase season passes for shows I want on Amazon Video or Apple TV. I likely still pay less than I would for cable. I have no interest in live TV, and for the rare events I care about (such as the Super Bowl), those stream for free online. Even if I pay the same or slightly more, I don't care. It's not about the cost. It's about the freedom.
If there's any evidence people are eschewing internet video and going back to cable it will be the first I've seen.
Before bit torrent and ok bandwidth, expats shared VHS tapes of TV shows from whatever country you came from. The English and Korean's seemed especially well organized. For movies, local night markets sold pirate VHS, then VCD (which was never a thing in the West from what I heard) and now DVDs. For a while you could buy legal first run VCDs in Bangkok and Hong Kong that cost less than going to the cinema
If you lived near a big city you could also go to the cinema. The cinema is very cheap in most of Asia even fo first run western movies. Even better is that many times western movies are shown in two ways, one theatre has "original soundtrack" with subtitles and the other would have painfully bad dubs into Thai or Khmer. Most people go to the dubbed version, so many times the theater with the original soundtrack is half empty!
If you have access to bittorrent and an internet connection that can handle YouTube there is certainly no reason to have cable. And even for my wife, she can still get the Thai Soaps on DVD at the market that aren't on YouTube.
I've been told that if you are into sports, cable is the only real option most of the time. But then, that's what sports bars are for, and there is no shortage of them in Phnom Penh. And if you're into football (not to be confused with American football), pretty much every local cheap restaurant has multiple big flat screen TVs that only seem to be able to show channels with little figures running around on huge green fields kicking balls to each other. Though from time to time, when the boys aren't looking, the girls will briefy switch to music videos before the boys realize the screen is no longer green color and demand that it be switched back to the game :) People are pretty much the same everywhere...
In my area, you have one choice for cable internet service. with the fastest internet plan and largest data cap available in my area, the data caps allow about 120 minutes of HD video daily without incurring extra fees. It seems like the cable companies are moving to a metered service where you pay for what you use, much like old-style phone service where you paid by the minute.
It looks like cable cutting is going to affect how shows are produced and provided, but overall it's a money maker for internet providers.