Their touch ones still look bad to me. I don't want featureless glass on my wrist when the screen's off and the screen looks worse than a real watch face when it's on (while not, IMO, being more useful than just grabbing the phone in my pocket). The hybrid ones look OK (not great, but that is to some degree a taste thing), but they're not what I think most people would call smartwatches.

They're super nice. Also, Fossil owns Misfit, who make some pretty fashionable fitness widgets.

But at the end of the day, it's still a Fossil.

I don't mean to disparage the company, but in the watch world a Fossil (or Timex, Nixon, Citizen) will never be worth a glance. This is a market where low-end examples cost as much as a Honda.