It often feels like it, yes. Could it be that you don't see it because you are already using Chrome?
I use Edge on my Windows gaming machine (for minimal maintenance, I install drivers, Steam, and that's pretty much it) and configured Edge to clean everything including cookies on exit, like a permanent stateless Private Mode available for the occasional search.
End result: many Google apps (Search, Maps, YouTube, and probably many others) constantly display huge "Get Chrome" banners, that end up not only painful for the user experience, but contain plain lies: "A more modern, faster browser" says one, whereas Edge/Firefox/Chrome are now objectively in the same ballpark.
This constant soliciting across vast swaths of the web by one dominant actor controlling the end-to-end experience is abusive.