Influencer marketing will boom with the launch of social commerce.
But startups need to be careful about advertising regulation. If someone has paid for a promotion, then it will have to be tagged as such, like Sponsored Ad.
When your favourite media personality is gushing about some product it's really easy to forget it's an advert and they're being paid for it. I know that's what makes it great for marketing purposes, but it feels seriously dishonest and (to me) represents a decline in our standards.