Put up paywalls and dont even make it remotely easy to actually pay. Then bitch about you not having an account, still want you to click on a thousand facebook and twitter links and have ads that slow the site down to a standstill and what not.
Newspapers are really not having it easy huh. Throughout the web, you either run a subscription or monetize with ads. Newspapers do both and cant even hire an engineer who doesnt shit out a javascript turd that will never load.