Great Marketing: Honest Tea Tests Wall Street's Honesty

Don't think so, it was clearly marked with price list and everything.

I imagine it's more along the lines of "I'll pay them all by the end of the week/month", and then they forgot about it. Or perhaps sales grabbed a bunch to hand out to potential customers, assuming that the company would reimburse any losses.

Either way I don't think the high-income earners were deliberately cheating more than average.

But I think it is a point that the price of a candy bar looks like smaller and smaller change the more you earn, perhaps to the point were it seems irrelevant.

It was about a bagel-schlepper:

http://www.nytimes.com/2004/06/06/magazine/what-the-bagel-ma...

And lawyers were the most dishonest.

Given the culture of New York biglaw, I'm not surprised. It's an awful work environment-- the ills of banking, without the upside-- and pretty much everyone is miserable.

I think this is less an honesty thing and more a usability thing. People are as hidebound and pattern driven in real life as they are on their computers, right? When you're poor, people don't give you free food. When you're rich, you get free food all the time.

If you're a Wall Street banker, you could probably never pay for a meal in a week without even trying to. It is always "Thanks for coming to our conference: lunch is being served, just walk over to a table", "Don't worry Bob, the firm has got this dinner.", "Before our meeting, please help yourself to coffee and snacks.", etc etc. Social food freebies extend pretty far down into the upper middle class, too: if I walk into any glasses shop in town and ask them to rebend my frames for me, they'll bring me a coffee and cookies so I don't get bored while waiting for my free repair to complete.

So when you see a basket of donuts at the office, you assume it is like every other basket: free. The jar next to it with the sign you didn't read because no one reads anything? Tip jar, obviously, like it was the last 42 times.

High-income earners may also be less likely to have exact change, and think: "if they really wanted my money they'd have left enough small bills to make change".

But also: if the final tally was done only by the total at the end of the day, the test may be measuring a late steal, rather than a lower rate of payment. And the one person who stole might be of any background -- perhaps compulsive, perhaps struggling-to-get-by but 'passing' as a high-income worker, etc. -- and not representative.