Demand for memory spikes (new application, got cheap enough, etc.)
All the companies begin constructing new fab lines simultaneously (because, if you are more than a few months late when a new technology comes online, your competitors get all the nice, fat initial profit margins while you get the nasty bulk profit margins).
Fab lines take a while to build, but demand is still increasing. Prices spike.
Fab lines come online. Supply skyrockets. Prices crash.
Now that capacity has increased dramatically and prices are low, people start finding new uses for the cheap memory.
Demand slowly builds. Prices recover slowly.
Suddenly, somebody finds a new application for memory. Demand spikes.
Lather, rinse, repeat.
It seems like 8 GB has been the default amount for most consumer PCs for years now. This is in contrast to 15-20 years ago where PC manufacturers would really double ram every 2 years.
For the time being, Moore's Law still seems to be operating for flash. But I doubt it's got many more iterations left.
I imagined fabs like 3d printers. I thought the toughest part is the design, and once you have it, there's now plenty of places where you can print it.
Well, you'd need the machines for that – there’s only a handful of companies able to build the EUV lithographic machines for that, most of them small German companies with a few dozen to hundred employees.
And they can’t just increase production.
But the silicon factories cost billions each, so no-one is going to scale up because of a temporary shortage. The same, even more so, for the factory-factories.
In memory, smaller means less space to store your bits. I remember a quote from somewhere that with TLC at 20nm, you could lose only 1 ELECTRON PER YEAR from the floating gate to meet the memory retention spec.
Also, NAND had smaller feature sizes than logic for some time, before they really hit the wall. They innovated a lot of advanced techniques like quad patterning for memory cells. It helps in memory that you are optimizing for one and only one cell.
Intel planned (don't know if they ended up doing it) to convert a plant built in 2010 to memory fabrication and it was going to cost 3.5 billion dollars and take years.
It's not plug and play.
So basically those investing 2 years ago... invested wisely. After all it's not like demand driving prices higher is bad for those who produce flash.