This is not good. This basically gives a public opening into massive amounts of data which they could legally collect till now but now use it as a product? What happens when people disable location access.

And this:

>But if you’re unable to respond within a reasonable timeframe, your location is shared automatically and your loved ones can determine the best way to help you out.

This does not seem like consent.I can think of at least a 100 situations where I was not near my phone and yet do not want to send my location.

Moreover how is this different from messaging someone/calling someone to ask them where they are? The only time I am trying to reach a person and cannot reach them is when they are out of coverage range.At that time, no app would make a difference.

This is nice when its a part of other apps (Whatsapp,Uber etc) .On its own, location based information as being the only purpose can prove to be quite disastrous.

Edit 1: People seem to miss the intricacies of human relationships here.I'd like to see folks tell their parents/loved ones/other close beings how they do not want to add "trusted contacts" and share their location continuously.