XML obfuscation layer, semi-declarative runtime that can't be debugged (no breakpoints), weird rules, unpredictable failure modes, arcane config & installation, etc.
Maven is utterly broken and irredeemable. That you rose to the occasion to master it is a testimony to your adaptability and pluck.
I'm actually working on turning it into an instinctual habit - instead of trying to power through the unknown, take a break and read a goddamn book about it. It makes you less productive for few hours or days, but then quickly pays significant dividends. Sharpening the axe, and all that.
I brought up the story to highlight the fact that it was so easy, so natural for me to avoid dealing with Maven altogether for years. If, as a technical person, this is my default reaction to a confusing piece of technology, then how can I expect more from normal people? Conversely, their fears could probably be alleviated with as little as few hours worth of education or at least a good explanation. The trick is to make normal people willing to invest those few hours, when their own curiosity isn't enough.