They have billions but aren't sponsoring scholarships for graduate physics degrees like Boeing or any "corporate" company does.
If they want to see their 10xs breakthroughs (which they sure talk a lot about) they should be throwing money at condensed matter physics research and just support in general for physics. Its easy to get a 10x in software but energy is a whole different game.
That way the smartest people won't have to decide between taking a high paying engineering/programming job or going into physics.
It all comes down to probabilities and the amount of people in the field is really the best approach towards making a breakthrough.