There was an IBM engineer on site who insisted it was a software problem - I was on the phone to him and he was getting rather annoyed with me and I asked the inevitable "Is it actually plugged into the power?" which got him very angry that I would have the cheek to suggest that he hadn't checked that.
Then the phone went silent for a bit and he said "Try now".
Power supply was plugged into the power but the power cable from the supply wasn't plugged into the printer.
Edit: I'm sure I've been the guilty party in similar scenarios myself a few times, though hopefully not more than once in any particular context.