Dick move, maybe. But when you have no money, you're limited in what you can do. As a separate cousin-post said, this is why Fitbit bought some assets, but ultimately they probably didn't get stuck with any liability (e.g. warranty issues and the like). Business-wise, that's probably the absolute right move to make.

> They could've said "reach out to Fitbit instead".

Which would be even more of a dick move because Fitbit will tell you to go pound sand because they aren't responsible.