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> FitBit bought just their software assets for under $40 million. In 2015, Citizen offered to buy the whole company for $740 million.

I'd say that was a failure for Pebble investors as they raised $58.81M according to crunchbase.

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And of that $40 million, they still owe their creditors something like $27 million. So for investors/founders, they're all looking at <1/4 of their investment cash value.

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