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Asking for my email after letting me download my template??

I'm not sure if it is the most effective way to collect emails, but it sure is a good UX. As a reward, I included my email :)

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Maybe a candidate for a yet-to-be-built "lightpatterns.org"?

Looks like someone had the intention to start one but hasn't quite gotten there yet:

http://www.lightpatterns.org

Although it pleases me that they asked for the email after download instead of before, it bothered me that I couldn't navigate back to the page if I didn't want to include my email without refreshing the page altogether.

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