> Redefining social selling through the combination of Sales Navigator and Dynamics 365

When the acquisition was first announced, I stated that Salesforce should be very concerned.[0] Account-based marketing (what they're calling "social selling") is how successful startups (and others) sell to enterprises these days, and they're willing to shell out cash to software that helps them do that.[1] Having consulted many enterprise SaaS companies, I know that having the LinkedIn social graph integrated into their CRM would be worth the hassle of switching from Salesforce to Dynamics 365.

[0] Same reason why I'm selling my Salesforce holdings today.

[1] See dozens of VC-backed ABM software companies sprouting up everywhere and charging $xx,000 annually.