I want to be able to go to a website, ask for demographics that I am looking for and be able to purchase an advertisement and hire talent to record my commercial.
As it stands, you have to deal with salespeople.
Automating the process might be easier in some respects but I am very protective of of my readers and only want ads which are both high quality and relevant. Having to talk to me is a good filter to ensure that happens.
I want my pool cleaning guy to be able to go online and buy a radio commercial advertising his business. If he has to go through a salesperson and negotiate and all that, you've already lost him.
I think there is a ton of money sitting on the table waiting to be claimed for this opportunity.
One is that it's expensive to buy. One cause of that is that you have to pay sales people. If you remove sales people layer, you would lessen the cost of the ads and allow these people to come to the table.
Second reason is that dealing with sales people is a hassle. Their incentives do not align with those of the buyer. Salespeople do not want to deal with small timers because commission is too small.