The Hard Problem of Consciousness
en.wikipedia.org
en.wikipedia.org
To put it another way, it could very well be that it is a hard problem because emergence is not true. There is no evidence that excludes the possibility that consciousness is transcendent, rather than emergent. However, that may well be trying to prove a negative, which is mostly fruitless. So, the fact that it cannot presently be proven that consciousness is an emergent property, does not necessarily mean that it is not.
A model for consciousness that separates perception from sensory processing itself would be somewhat akin to saying that the soul is wired into the brain, and receives all of its perceptions from the brain, but that the soul is not the brain. I don't think that this can ever be proven or disproven, because it requires introspection, which is at its very nature subjective.
But what do I know? Let's see where the research goes...
Like, we can all agree that a ketchup bottle is red, but what it really looks like to each of us might be totally different. My red might be your blue, but since your blue things are called red, and my red things are called red, we pretend it's just a single color, instead of a potentially infinite number of colors, a different one for each person.
Significantly, this hypothetical becomes real when we talk to, say, a colorblind friend. A ketchup bottle is still red, but it's definitely not the same red-- since it seems "closer" to colors that the non-colorblind would say.
http://consc.net/papers/facing.html
(Chalmers is the philosopher who coined the distinction between "hard" and "easy" problems of consciousness.)
Put another way, if free will is an illusion, who is it an illusion to?
Or am I the only one who thinks that's a legimate question?
The main thing is, though, that the question "what is consciousness" does not make sense, therefore if he gives an answer to that, it has to be nonsense.
Now I only skimmed the article, and it might be that he is not actually pretending to give an answer. Rather, he is redefining the problem in terms of his mirror neurons theory. So it would only be marketing (it sure makes for good marketing to pretend to answer the "hard question"), which would be a bit more forgivable, but ultimately still be rubbish.