Yes. That's why they hardwire and use a breaker rated at 100%. In most jurisdiction, code requires breaker at 80% if a plug/receptacle is used. If you are hardwired you can use 100% of your capacity before tripping the breaker. You have incorrectly assumed that I suggested that you ignore breakers.

When you hardwire the circuit the electrical code allows you to use a 100% breaker.