In this context, it's interesting to note that the US Vice President was originally not a running mate to the President, but the runner-up (2nd most electoral college votes).
This theoretically allows more proportional representation by, essentially, preventing 1 group from electing their representatives of choice to (in this case) 2 positions (ignoring an overwhelming majority & certainty of it)
I'd be interested to see how effective a "runner-up-selection" methodology would be if applied in a more general case.