I think the way Infogalactic solves the problem it is trying to solve is that people no longer have to argue if a particular fact is worth including in an article and have an edit war. It opens up a third option of recognizing that including or not depends on the circumstances of what the reader is looking for. I'm not sure what potential new problems you are thinking of.
As for corporate sponsors, they are bound by the same rules as the rest. I don't think explicitly recognizing corporate interest in the topic would be worse than trying to have an objective page which would probably be subverted anyway.
As for terminology, I don't see how "Infogalactic" as a name is more confusing to new users than "Wikipedia". Most people didn't know what "wiki" meant before Wikipedia. And I don't think new contributors would really have a problem figuring out "Galaxians" and "Starlords" with the obvious context.