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It seems clear that hybrid-business models will pave the way to the next economic foundation–sharing economy, collaborative economy, etc. We are in a period of technological innovation where the economic possibilities are only constrained by society’s ability to effectively message and disseminate emerging value propositions.

In other words, anyone can make a potentially revolutionary marketplace (helpwith.co?), but how do you get people to care?

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Yeah, that's definitely the right question. Part of our argument is that people are overly cynical concerning the fact that finding the answer to such questions is an active, iterative process, rather than a stroke of individual genius.

Technically, HelpWith is in over 100 cities, but we're focussing primarily on the Pacific Northwest. This is largely because cities like Portland are already more amenable to the type of ethos that makes the success of such a sharing economy platform possible.

We're building a successful, community-based model, then we plan on scaling.

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