I got really turned off when it was listed as "Free (with in-app purchases)". Turns out it's basically a 10 minute demo, after which you have to pay $9.99.
Maybe it's good, but deceptive enough I uninstalled it.
Maybe it's good, but deceptive enough I uninstalled it.
But in Super Mario Run's case, the problem is just that the game's too short. After all, what you call a "10 minute demo" (for anyone reading, it's not actually time limited) is 1 of the 6 worlds in the main game mode; the later levels are harder and thus more time consuming, but not that much. I got halfway through it today in maybe an hour, while collecting all the pink coins for each level.
EDIT: But not the purple and black coins. I just tried collecting those for the first two levels and it takes quite a bit longer. Still not a huge game but they clearly designed for replay value... I wonder why they didn't just add more levels, though. As Super Mario Maker has shown, it doesn't take that much work to create Mario levels when the tileset, mechanics, etc. are already in place.
Maybe it's buried in the description somewhere, but the first indication I got that it was a demo was after wasting about 25 minutes downloading, installing, setting up a Nintendo account, downloading more levels, then learning the game mechanics.