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> That's the same element that just got an SEO finger wag

They are not going to wag themselves, so it only makes sense to include Google's ad template into Google's editor for creating Google Ads :)

(I guess half of this comment that's not a joke is it looks like internal tool gone public for mostly PR opportunity.)

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Google encourages mobile full page ads through Adsense. Seriously, it's just called 'Page-level ads/Vignette ads' - "Mobile full-screen ads that appear between page loads on your site and can be easily dismissed by your users."[1]

Certainly don't want anyone else getting better ad positioning than Google, no sir. That's a penalty.

[1] https://support.google.com/adsense/answer/6245304?hl=en

Reminds me of how the Google Mobile checker thing from way back would actually flag Google's home page has having too much crap stuffed in it.

Do as we say, not as we do, always a credible way to run a business.

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