To which the reply will be:
"If Burger King pays someone to enable me to get there faster, then that's cool!"
(devil's advocate)
"If Burger King pays someone to enable me to get there faster, then that's cool!"
(devil's advocate)
But now the reply could be:
"The customer is free to choose a different road company. And the road company is free to choose its business model. The free market will decide which road company offers the best price/performance ratio in the end."
(again, devil's advocate)
Adam Smith, the father of free market economics, was very clear about this. Markets must be well regulated in order to remain free and fair.
[1] Racketeering, often associated with organized crime, is the act of offering of a dishonest service (a "racket") to solve a problem that wouldn't otherwise exist without the enterprise offering the service.