You make a good point—I was assuming, though, that the product was in a market where speed and ease-of-use were the only possible dimensions by which to evaluate the product. This happens a lot—tax preparation companies, for instance, aren't going to say they're the "most powerful" or "most eco-friendly" way to do your taxes; they're going to say they get you out of the building as quickly as possible and back to your day. They're all going to say that. And so, in those cases, it's meaningless. Many segments of the web application market that those around here like to target have the same problem.