Ask HN: Details regarding the offering of discounts?
I'm gearing up to offer the following as a reseller:
a) Domain Name Registration
b) WebMail / Calendar / Cloud Storage
c) Small Hosted WordPress Websites
It's crossed my mind that it would help fuel referrals if I were to offer discounts to specific groups. Specifically:
"100% 'No-Profit' Discount for Police, Active Service Military Personnel, Paramedics, & Animal Shelters", where they're only charged 'cost' for the projects I do for them.
For those who've done something similar in their work, what did you wish you had known before offering this type of discount? And what did you learn after doing so?
What comes to mind first to me is, how should I go about verifying qualification for these rates? Maybe I should restrict it to full-time work at these professions, to be sure someone's not doing the bare minimum to qualify.
...But that's as far as I've got with it.
Thanks,
-c