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If facebook is stirring up this kind of sentiment then it could very well be they have a real problem on their hands.

Apparently it is ok to take your users for a ride, but only so far.

I'm pretty happy about all this, maybe there will be a serious push back against all these companies that see the information they hold about their users as their 'product'.

What's next, distributed search engines?

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> ... What's next, distributed search engines?

Interesting idea, how might that work?

Facebook is stirring up this kind of sentiment in less than 0.1% of their users.

Google news currently lists 449 articles about this, NYT, WP, WSJ and so on. You can bet that it's visible to a lot of people. Facebooks users are for the most part not capable of building an alternative but there are people that can, and this seems to bring them from having stuff 'on the drawingboard' to actually doing it. The next privacy cock-up and this kind of article will carry a list of alternatives.

To add one more, I saw a big feature article in freaking Consumer Reports this month about Facebook privacy issues, and them sharing more than you think. It seems to be hitting the mainstream in a big way.

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