Hmm.. I would not find this useful. To me, the best part is the surprise felt when you receive a gift by mail, and didn't expect it. Instead of using this app, why not just ask for their address instead, and give them anything you can choose?
Look at how many people nowadays just send a Facebook Happy Birthday message instead of a real card. In fact, I bet there is even an autoresponder in IFTTT to help send auto birthday messages.
Who know's what is real nowadays.
If it only takes 4 clicks to send a real gift to thank someone (or wish them a Happy Christmas), then this little app might be easy enough to help more of us connect with our virtual friends
We have a special feature for "surprise gifting". Simply tick a box on checkout and your Recipient will not know what gift they are accepting. They will have to wait for it to physically arrive at their door to find out what you purchased for them.
We help solve 2 things: 1. Curated content - hand-selecting the coolest gifts from the best retailers under 1 umbrella and 1 checkout 2. We save people time and effort so that they don't need to find out addresses. A phone number is all you need.
A-Z of gifting: taken care of by SwiftGift :)