This industry is so incredibly frustrating. You can't please everyone, but it seems like you can't please anyone, ever, anymore.
If you hype it, they will hate it. This seems to be the new world we live in. You almost have to subtly release something, let crowds pass it around online and feel like they are responsible for its success, put some of the "ownership" behind those hyping it, and then they can't hate on it when it comes out.