All in all, I liked it. I got a very generously sized falafel quinoa bowl for ~$7 with an iced tea for an additional $0.95. For midtown, that's actually an incredible value. The food itself was good, nothing to rave about though. Concerningly though, when I went in around 2:30pm on Friday, I was one of the two customers there. The rest of the store was deserted.
There's no cashiers, just a bunch of self serve iPad stands with an clerk walking around looking to see if I needed help. The app on the iPad used for ordering was fast and fluid. My food was ready 2 minutes after I ordered.