Disneyfication.
Searching for facebook privacy shows Blogs first, then News, searching for new york shows Maps, News, Blogs, Images and Videos. Different options in a different order.
That has advantages (displaying Maps first when searching for places seems like a great idea) but also disadvantages: options switch places and are not always immediately accessible. Keeping the top bar (where services have a fixed location and are always displayed) seems like a good compromise. Admittedly not the most elegant thing.