People aren't dying any more rapidly. You're just getting older, so you're starting to notice the famous people you looked up to in your formative years dying off.
But it's mostly 2016 that's being talked about in such way.
If a 40 year old can "start to notice" that now, then a 45 year old could have "noticed" it 5 years ago. Didn't we have older people coming to the realization you present in 2012? Or 2008? Etc.
Either celebrity deaths is something like a probability distribution where big clusters can and do happen.
Or perhaps it's mostly that most mass media stars were created in an age when TV was getting widespread use (50s and 60s and onwards) and so they approach the end of their lives as we move on.