Disappointed that PDF wasn't one of the programming languages.
My original comment was going to be "Who thought that was a good idea? Maybe there are reasons, but that sounds like a terrible idea at face value".
Either way, it sounds like a pretty bad idea to add this as a feature to Adobe Reader or somehow to the PDF spec. Especially since PDF remote code execution exploits happen relatively often.
We could've gone PS++, but now we've got SGML++--++^&^!!1!!