Hacker News Reader

The "how many clicks" metric is a white lie anyway. Just because someone clicks through to a page does not mean they read it. Ad impressions should really take into account how long a reader spends on a page. I would bet click bait has a far higher bounce rate than accurate headlines

View on HN

"I would bet click bait has a far higher bounce rate than accurate headlines" -- It does, but it can still be monetized with junk ads that do pay a tiny bit. So you go all-out for volume, and you end up with the situation we're in now.

Reply on news.ycombinator.com